Selling on social media is evolving and the better we get at mastering the art of social selling, the more successful we will become.
The problem with selling on social media,
Is that approaching our marketing from a “sales-y” space, actually scares people away.
Sure, we all want to sell more..
But to sell more, we actually need to take a different approach.
Taking this magnetic approach has totally transformed my business and the way that I show up!
I am no longer “selling” as my main focus, instead, I am marketing in a way that I would want to be “sold-to.”
Nobody likes to walk into a store and be aggressively approached right off the bat.
Just like nobody wants to scroll on your social media,
Constantly being “SOLD-TO.”
This is why a lot of people shy away from “selling” and cannot consistently show up because most people do not like how they feel.
And if you don’t like how you feel, you’re less likely to show up!
I’m sharing 5 steps you can take right now, to sell more on social media!
Let’s dive in…
5 Steps to $ell More on Social Media
We’re all tired of the hard sell on social media. That’s the truth! Consumers are increasingly turned off by traditional advertising and sales tactics, and are looking for more authentic and genuine interactions with brands.
So, how can you effectively promote your products or services on social media without coming across as salesy or inauthentic? Here are a few tips to further expand on the video…
- Provide value: Instead of constantly promoting your products, focus on providing value to your audience. This can include sharing industry news, tips and tricks, or interesting content related to your brand. By positioning yourself as a valuable resource, you’ll build trust with your audience and they’ll be more likely to consider your products or services when the time comes.
- Use social media to tell your brand’s story: People love stories, and social media is a great platform to share yours. Use your social media channels to showcase the people, values, and culture behind your brand. This will help your audience connect with you on a deeper level and feel more invested in your brand.
- Engage with your audience: Social media is a two-way conversation, so make sure to regularly engage with your followers. This can include responding to comments and messages, asking for feedback, and sharing user-generated content. By building a genuine connection with your audience, you’ll create loyal fans who are more likely to support your brand.
- Use social media to build trust: Trust is a key factor in making a purchase, and social media can be a great tool to build it. Share customer reviews, testimonials, and behind-the-scenes content to show the authenticity and transparency of your brand.
By following these tips, you can effectively promote your products or services on social media without coming across as salesy or inauthentic.
Remember, the key is to focus on building relationships and providing value to your audience, rather than constantly pushing your products.
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